Think about how JKR released the clues -- various fansites from across the world in many languages each containing a note that related to the books, magical creatures, or fandom -- all of which would be part of an encyclopedia!
JK Rowling said that fans wanted MORE details than she could have provided through the books. Is she putting it all there in a virtual environment?
Puzzle Solved (Update 2): It is Pottermore and fans are directed to view this website:
PotterMore.com (though there is nothing currently there but a placeholder)
and follow this Twitter feed: @PotterMore
UPDATE (1): Looks like enough letters have been revealed that it's POTTER MORE or MORE POTTER however you want to look at it.
Does that mean more books to come? I'd guess if so that it would follow the trio's children, not Harry himself.
Or is it an upcoming Potter social media?
Or could it be a Potter RPG?
What would you most like?
I like Twitter and my kids love RPGs, but nothing will satisfy me as much as #MorePotter books!
It looks like it's the social media thing. One of the last clues is: "E" for "Brazil: The location of an eagle-eyed fan site which spotted a recent trademark registration."
For more, see this link, sent by Brooke Johnson
JK Rowling is up to her old tricks! She's got something to announce, but she's not going to make it easy on us fans. No, she has to hide clues with locations from all over the globe and use her multitude of fansites to point us toward them. We must search out ten letters and put them together to form some sort of word which will announce a surprise to come. But, it's not a book. :-(
What could it be?
Go to Leaky or Mugglenet to find the coordinates and hunt the clues, but come back here and let's piece them together!
So far, coordinates announced:
51.530377,-0.123259 on Mugglenet - at King's Cross, found a "T"
Note: King's Cross - the Hogwarts Express leaves from platform nine and three-quarters.
42.523356,-70.890698 on LeakyCauldron - at Salem Witch Institute, found an "E"
Note: Salem - The Salem Witches' Institute visited the Quidditch World Cup.
-34.410362,150.900671 on Harry Potter XPerts - at Stuart Park, North Wollongong in New South Wales, got an "O"
Note: Australia - The Wollongong Warriors are a Quidditch team referenced in the book 'Quidditch Through the Ages .'
29.952313,-90.067849 on L'Univers de Harry Potter, found a "P"
Note: New Orleans - The Phoenix Rising Convention in New Orleans. One of the largest Harry Potter fan conventions.
-29.239004,24.507602 on HPANA, found another "T"
Note: The Erumpent - whose horn contains a deadly fluid that can make objects explode at the slightest touch (one of which destroyed the Lovegood house) - is originally from Africa.
34.730748,137.383786 from BlogHogwarts, found anothr "O"
Note: Toyohashi Tengu is a Quidditch team referenced in the book ‘Quidditch through the Ages.’
43.640408,-79.388795 found an "R"
Note: Toronto: Where J.K. Rowling achieved the world record for a public reading event.
List of letters found: T, E, O, P, T, O, R
Playing, JK Rowling's StreetView game!